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Free SSL vs Paid SSL: What’s the Difference and Which Is Better?

Free SSL vs Paid SSL
Saurabh Dhariwal

10 min read

A 2023 report shows over 90% of sites worldwide show the lock icon “🔒.” These sites use genuine SSL certificates and HTTPS.

Free SSL options are now standard. They provide basic safety validity for small businesses and personal sites. However, paid SSL certificates are needed for online shops and sites wanting top safety. They offer more features and make customers trust the site more.

Your SSL choice affects your site’s safety and how people see it. Knowing their differences is important. Your choice affects how people use your site and how it ranks in searches. This matters for users of managed WordPress hosting services. Cloud-based hosting providers often include SSL in their packages.

We’ll look at the good and bad points of both options to help you decide upon the best one. This applies to simple WordPress sites and big online shops. We’ll look at various cloud hosting companies and what they offer.

What is an SSL Certificate?

An SSL Certificate is a digital file that keeps websites safe. It scrambles information sent between users and websites.

SSL means Secure Sockets Layer. These certificates check a website’s identity. They allow HTTPS connections to protect user information. This includes passwords and payment details. You can see if a site has SSL easily. Look for the lock icon in the address bar. SSL Certificates have info about the website owner. They also have details about who issued the certificate.

There are different types of certificates, with varying levels of checking. Many website hosting services, including managed WordPress hosting providers, offer SSL certificates. It also stands valid for cloud based hosting providers and composer-based hosting.

SSL Certificates also make users trust the site more and help it rank better in searches. In today’s online world, it’s a key part of website safety.

Comparing the Two Main Types of SSL Certificates

The big difference between both types is how much people trust them. Let’s go through each of the types more extensively.

Free SSL Certificates

Free SSL certificates give basic safety for websites. Small businesses and personal blogs often use them.

Let’s Encrypt is a well-known provider of free certificates. These certificates are easy to get and set up. Many cloud-based hosting providers include them in their packages. They protect data just as well as paid options.

Free SSLs usually last 90 days before you need to renew them. Many hosting control panels can renew them automatically. They show a lock icon in browser address bars. This icon tells visitors the connection is safe.

Paid SSL Certificates

Paid SSL certificates offer extra features on top of basic safety. They’re good for online shops and big businesses. These certificates have different levels of checking. The standard SSL preference are Domain Validation (DV) SSLs. Regardless, people trust Organization Validation (OV) and Extended Validation (EV) SSLs more.

Paid SSLs often come with guarantees and help if you need it. They usually last for one year before renewal. Some providers let you pay for several years at once. Paid certificates may cover multiple subdomains with one certificate.

Key Differences

Paid SSLs often make website visitors feel safer. They check business identities more thoroughly. Free SSLs are good enough for basic website safety. Paid options are better when handling sensitive customer information.

Many WordPress website plans include free SSL certificates. Some plans offer paid options with more features. Both types protect data and allow HTTPS connections. Your choice relies on what your site needs.

Choosing the Right SSL Certificate for Your Hosting

Here are the factors to consider before choosing an SSL certificate for your hosting:

1. Understanding Your Hosting Needs

When picking an SSL certificate, think about what your hosting needs. Different hosting types need different levels of safety. Managed WordPress hosting might need a different approach than regular website hosting services. Think about how many domains you’ll protect. Also, think about how much checking each domain needs. This will help you pick the best SSL option for your WordPress site.

2. Types of SSL Certificates for Hosting

There are different types of SSL certificates for different hosting needs. Domain Validation (DV) certificates give basic safety and are quick to get. They’re good for small websites or blogs. Organization Validation (OV) certificates check more about a business. Extended Validation (EV) certificates do the most checks. They’re best for online shops or sites that handle sensitive info. Many managed WordPress hosting plans come with SSL certificates. This keeps your site safe from the start.

3. Wildcard vs. Multi-Domain Certificates

A Wildcard SSL certificate is good if you have many subdomains under one main domain. It protects all subdomains with one certificate. Multi-domain SSL certificates are good if you have many different domains. They let you protect multiple domains with one certificate. Your hosting provider can help you choose. They’ll help you pick the best option for your website.

4. Cost Considerations

Cheap cloud server options might make you want to save money on SSL. But remember, safety is worth spending money on. Compare prices from different sellers. Look for deals if you need many certificates. Some cloud hosting companies include SSL certificates in their packages. This can save you money. At WeWP, we include SSL certificates in our managed WordPress hosting plans. This gives you safety and good value.

5. Compatibility and Installation

Make sure the SSL certificate works with your hosting. Some certificates work easily with specific hosting platforms. Others might need more setup. Think about how easy it is to install and manage. This matters when you’re offering SSL with WordPress website plans. WeWP’s managed hosting services set up and manage SSL certificates for you. Your site stays safe without you doing extra work.

Impact on Website Performance and User Trust

Your choice of SSL impacts your site performance and user perceptions. Impact factors involve:

1. Speed and Loading Times

SSL certificates can affect your website’s loading speed. The encryption process adds a small delay to data transfer. However, modern SSL implementations have minimal impact on performance. Cloud-based hosting providers often optimize their systems for SSL. This minimizes any potential slowdown. Some SSL types, like ECDSA certificates, offer faster encryption. Consider these for high-traffic websites requiring quick load times.

2. Search Engine Optimization (SEO)

SSL certificates positively influence your website’s search engine rankings. Google likes protected websites and ranks them in its search results. HTTPS security adds to Google’s algorithm likelihood. This gives SSL-enabled sites a slight edge in SEO. WeWP’s WordPress hosting services include free SSL as standard. This helps maintain good SEO practices for your WordPress site. Their expertise supports your site’s security without compromising search visibility.

3. User Perception and Trust

SSL certificates significantly impact user trust in your website. Visitors are more likely to engage with secure sites. The padlock icon in browsers signals security to users. This visual cue can increase user confidence and interaction. E-commerce sites particularly benefit from the trust SSL provides. Users feel safer entering personal and payment information on secure sites. WeWP recognizes this vital aspect and implements proper SSL for all their hosted sites.

4. Mobile User Experience

SSL certificates are equally important for mobile website versions. Mobile browsers display security indicators similar to desktop browsers. Some mobile apps refuse to connect to non-HTTPS websites. This makes SSL essential for websites with mobile traffic. Many WordPress website plans now include mobile-optimized SSL certificates.

5. Data Protection and Compliance

SSL certificates play a key role in data protection. They help websites comply with GDPR and likewise privacy regulations. Encrypted connections protect user data from interception. This is vital for websites handling sensitive information. SSL is a basic requirement for PCI DSS compliance. This standard is essential for e-commerce sites processing payments.

Common SSL Related Myths and Misconceptions

Misconception 1: Free SSL Certificates are Less Secure

Reality: Free SSL certificates provide similar levels of encryption as paid ones. They differ mainly in validation processes and additional features. Many cloud hosting companies offer free SSL certificates with their packages. These certificates are perfectly suitable for most websites. However, paid certificates may offer extended validation and warranty protection.

Misconception 2: SSL is Not Needed for Non-E-commerce Sites

Reality: SSL is beneficial for all website types, including e-commerce platforms. It protects user data and improves search engine rankings. Managed WordPress hosting services are usually comprised of SSL by default. This reflects the importance of SSL for all site types.

Misconception 3: SSL Slows down Websites

Reality: Modern SSL certificates have minimal impact on website speed. The slight delay in the initial handshake is often unnoticeable. Many WordPress website plans optimize their servers for SSL usage, further reducing any potential performance impact.

Misconception 4: SSL a One-Time Setup

Reality: SSL certificates require regular renewal, typically annually. Some providers offer auto-renewal options for convenience. Website hosting services often handle SSL renewals for their clients. This keeps your site secure without constant manual intervention.

Misconception 5: Setting Up SSL Protects Against All Security Threats

Reality: SSLs usually encrypt in-transit data, but that doesn’t protect against every threat. It’s only a tiny part of an all-inclusive security strategy. Other measures like regular updates and strong passwords are also important. A holistic approach to protection/safeguarding is suggested for all websites.

Conclusion

Choosing the right SSL certificate is paramount for your website’s security. Free SSL offers basic protection, while paid options provide enhanced features. Consider your site’s needs, budget, and user expectations when deciding. Both types encrypt data effectively but paid SSL may offer more trust. Prioritize security to protect your users and improve search rankings. For expert WordPress hosting with built-in SSL protection, visit WeWP.com today.

Frequently Asked Questions

An SSL Certificate is a digital certificate that is proof of online encrypted data exchange. It authenticates websites and enables encrypted connections. SSL enhances data protection, user confidence, and search result placement. It’s a key component of current web security.

Free SSL Certificates provide basic encryption. They are usually sufficient for smaller websites. Paid versions offer extra features like extended validation and guarantees. Free options have shorter durations and limited customization. Paid certificates provide stronger verification and are suitable for larger businesses and e-commerce.

Both free and paid SSL Certificates use the same encryption standards. The main distinctions are in validation processes and supplementary features. For most websites, free SSL Certificates provide sufficient security measures.

Free SSL Certificates typically need more frequent renewals. They offer basic validation and minimal support. Some lack advanced features like wildcard or multi-domain protection. Customer assistance is usually limited (sometimes unavailable).

Paid SSL Certificates offer higher validation levels, fostering increased trust. They often include warranties and dedicated support. Longer validity periods simplify maintenance. Advanced options like wildcard domains are available. They provide enhanced verification for commercial and e-commerce websites.

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